| Coefficientsa | ||||||
| Model | Unstandardized Coefficients | Standardized Coefficients | t | Sig. | ||
| B | Std. Error | Beta | ||||
| 1 | (Constant) | −2.366E−16 | 0.061 | 0.000 | 1.000 | |
| 社会支持与贡献 | 0.575 | 0.061 | 0.575 | 9.447 | 0.000 | |
| 2 | (Constant) | −1.569E−16 | 0.058 | 0.000 | 1.000 | |
| 社会支持与贡献 | 0.575 | 0.058 | 0.575 | 9.920 | 0.000 | |
| 对消费者的责任 | 0.256 | 0.058 | 0.256 | 4.425 | 0.000 | |
| 3 | (Constant) | −1.647E−16 | 0.056 | .000 | 1.000 | |
| 社会支持与贡献 | 0.575 | 0.056 | 0.575 | 10.292 | 0.000 | |
| 对消费者的责任 | 0.256 | 0.056 | 0.256 | 4.591 | 0.000 | |
| 环境保护 | 0.215 | 0.056 | 0.215 | 3.843 | 0.000 | |